The Last Of Whoppers
(The client bought the idea, but COVID killed it)
The Last Of Us is one of the world-famous games played by more than 20 million players.
As Burger King has a partnership with Playstation to launch The Last Of Us 2 on June 19, 2020, how can Burger King stay relevant?
During the game, one of the things players have to do is collecting canned food to survive in the post-apocalypse world.
Burger King will create new packaging for our product. At the time of preparation, we will can our Whopper while keeping it as fresh as ever.
Product Packaging
Agency: DAVID Madrid.
Campaign Killed By COVID: The Last Of Whoppers.
Client: Burger King Spain.
Global CCO & Partner: Pancho Cassis.
MD, Global COO: Sylvia Panico.
ECD: Saulo Rocha, André Toledo.
CD: Fred Bosch, Álvaro Palma.
Copywriter: Toàn Mai.
Art Director: Ignacio Gonzalez Sbiglio, Manuel Armenteros Parras, Carmen Martínez.